The Nigerian crypto entrepreneur Blord (real name Linus Williams Ifejika) has indeed launched an app called Ratel in mid-December 2025 (with public buzz and announcements appearing to peak around early-to-mid January 2026 based on social media activity).

The app focuses on services like buying airtime, data, gift cards (including cheap ones), and potentially managing utilities or related fintech features across Africa, building on his previous ventures like Billpoint.

He deliberately named it “Ratel” (or “Ratel app”), directly referencing the “Ratels”—the dedicated fanbase and movement of his longtime rival, VeryDarkMan (VDM, real name Martins Vincent Otse).

VDM’s “Ratels” (inspired by the fierce, fearless honey badger or “ratel” animal) emerged as a loyal community supporting his activism, cleanups, charity drives, and “social media police” efforts, including the Ratel Movement for nationwide community service announced in late 2025.

This naming choice has sparked massive online reactions, memes, and debates:Many view it as a clever (or cheeky) business hustle by Blord, turning their prolonged feud—rooted in accusations like fake iPhone deals, explicit video leaks, fraud claims, and personal insults—into free marketing. Posts praise his “Igbo business sense” for capitalizing on VDM’s clout, with comments like “checkmate on VDM” or “no be small money him go cash out.”

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In a flashy announcement video (circulating widely on X), Blord hyped the app’s potential, projecting ₦500 million in revenue by mid-2026 and committing half of the first six months’ profits to charity—specifically borehole projects (for clean water access) and boosting maternity care in Nigeria. This philanthropic pledge adds a positive spin, framing it as turning rivalry into societal good.

VDM has responded (in videos shared on X), seemingly dismissing or addressing it, with some clips showing him reacting to the launch. Supporters warn of potential backlash, like Ratels mass-reporting the app or calling it a scam (given Blord’s past controversies, including EFCC arrests and app-related fraud allegations). Others note VDM didn’t trademark “Ratels,” allowing Blord to leverage it commercially.

Overall, the move has generated huge buzz, memes, and divided opinions—some calling it genius marketing, others seeing it as provocative shade. The year-long beef has evolved into this viral moment, boosting visibility for Blord’s Ratel app amid Nigeria’s fintech scene. If you’re looking for the app download or more details, it’s being discussed heavily on X right now!

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